Pharmacovigilance on the turn? Adverse reactions methods in 2012.

1 signalled a very important change. It amended Directive 2001/83/EC on the community code relating to human medicines, and said that Union rules on pharmacovigilance: '... should be based on the crucial role of healthcare professionals in monitoring the safety of medicines, and should take account of the fact that patients are also well placed to report suspected adverse reactions to medical products. It is therefore appropriate to facilitate the reporting of suspected adverse reactions by both healthcare professionals and patients, and to make methods for such reporting available to them.' 1 Views in the pharmacovigilance community had been divided, many for various reasons doubting the value or practicality of patient reporting. Some countries had used it early, such as the US, They concluded that direct reports from patients can add value to pharmacovigilance: these are uninfluenced by the prescriber's interpretation; they give more detail, often with useful information on causality; and many explicitly mention the effects on the person's life, family, and carers. Patients also report different drugs and types of reactions than professionals do. Patient reporting helps the community in that it makes patients active participants and can improve health literacy. Furthermore, their reports describe the burden of adverse drug reactions on individuals, which current pharmacovigilance systems miss. SPOTTING ADVERSE DRUG REACTIONS PROMPTLY New adverse drug reactions often first come to light in isolated well-documented incidents, 4,5 not in clinical trials. Even data on harms gathered in clinical studies are often not reported at all or in a potentially misleading way (for example, using 95% confidence intervals). Studies are often too small to allow for a reasonable assessment of harm. It will take time for patient reporting to be properly incorporated into pharmacovigilance practice, especially in regulatory agencies and pharmaceutical companies; they focus largely on statistical and epidemiological methods and rarely consider narrative or qualitative data. But the World Health Organization has just published short practical guidelines on how to set up national systems for the general public to report adverse reactions to medicines; 6 they deserve enthusiastic implementation. HARMS ARE NEGLECTED IN RESEARCH The huge imbalance between the ways in which benefits and harms are studied means that harms are under-ascertained, under-recorded, poorly investigated, and poorly understood, and that their recognition may be long delayed. The neglect of harms is partly due to what has been called the 'Conspiracy of Goodwill': '… the fervent wish of all …